Is your Burnout a Symptom of Poor BRAND ALIGNMENT?

by | Apr 17, 2019 | Branding, Mentality | 0 comments

I was exhausted. Purely, exhausted.

But I got clients – BIG clients – and I told myself that must mean I was doing all the right things. That eventually, if I kept doing what I was doing, I’d be LESS burnt out.

One problem: (hindsight 20/20) my thinking was leading me deeper into the rabbit hole.

I told myself I didn’t NEED an advertising plan, because I had an abundance of word-of-mouth clients coming in. So many, I was telling some “no”. Actually, I was telling quite a few “no.” I thought this was a GREAT thing – If I started actually marketing my services, I’d be so busy fielding inquiries, I wouldn’t have time to actually work… Right?

But remember – I was tired. Exhausted. BURNT. OUT.

I thought I had all the right problems – too many inquiries, not enough time.

This was thinking that I know now was WAY, WAY off. By the time I actually evaluated why I was tired, I was ready to give up. To stop doing this work that I do truly love, because I was so fried I couldn’t handle it anymore.

 

I didn’t have all the right problems…

I had all the wrong STRATEGY. And that poor strategy stemmed from (drum roll please!) ineffective branding. And that ineffective branding was directly causing me to feel burnt out, and stretched thin.

From me, no less, a BRANDING PROFESSIONAL. If you haven’t picked up on it yet, what I’m saying is, anyone can fall victim to the lure of easy, bad practices.

If you’re telling yourself “I don’t need to advertise because the clients are coming in” – ask yourself whether those are the clients you should be working with. Ask yourself whether those are the clients who make you HAPPY inside and out – who you WANT to have meetings with – who you WANT to photograph – who you WANT to call, or get coffee with, or provide with resources.

If you’re telling yourself “I don’t need a social media presence because my clients find me by word of mouth” – ask yourself what would happen if the referrals stopped coming. If your word-of-mouth clients just… ran out of friends.

If you’re telling yourself “I can’t charge more because people wouldn’t be able to afford me” – ask yourself, truly, what you’d be willing to invest in your own services. Ask yourself what your time is worth. Ask yourself about the KNOWLEDGE and EXPERTISE that you have that your client is seeking – and then re-evaluate whether you might be undercharging (spoiler, if you’re questioning that at all… you probably aren’t charging an amount aligned with your brand – but we can fix that!)

Ask yourself whether you deserve to be working yourself to the bone, for clients with Lamborghini expectations but a Ford focus budget.

At 2am, when you’re reading client emails… Ask yourself whether you, a skilled, trained, experienced professional – should be taking on the tasks you’re taking on – or whether you should be answering emails at all.

And if your responses to the above are anything like mine were… I can tell you where to start.

Start. With. Your. BRAND.

WHO are you advertising to? HOW are you reaching them? Is your PRICING aligned with the budget of your IDEAL CLIENT? Or… Are you undervaluing your contribution? (Pro-tip: if you undervalue your work… Your clients will too.)

Because I can promise you when you align your brand with your ideal client, and start making your decisions out of a Brand Mentality – your whole business will shift.

It’ll shift to start serving you.

It’ll shift to bring you JOY.

It’ll bring you the clients that you WANT, and allow you to start working out of a place of CONFIDENCE.

Your story might be slightly different than mine – but if you resonate with these experiences at all, I implore you – Look. At. Your. Brand.

You don’t have to do it alone – sometimes it’s important to get a Reality Check from someone who isn’t as close to your brand as you are (another free pro-tip because you deserve it: you might be too close to your brand to make effective decisions about it without external prompting… and that’s both healthy and okay!!)

Because this is a thing that I experienced first-hand, I offer brand evaluation and recommendation sessions (that are LITERALLY CALLED Reality Checks) where we can talk about your struggles, evaluate your strategy, and I can give you some points to work on to get you headed in the right direction with your brand, your business – and most importantly, your MENTALITY. These appointments are helpful and valuable for ANYONE with a brand, or in the process of building one. Don’t have a business name yet? Cool, cool. We can talk about that. Have a logo but you’ve had it for five years, and you’re not sure it’s working for you the same way it was initially? All good. Let’s chat. Got professional branding designed for your business… but find yourself at a LOSS when it comes to making decisions from a Brand Mentality moving forward? Not a problem. We can talk about small steps you can take to align your mentality and get on the right track – and I can recommend BIGGER steps to take as well, that will continue to facilitate your business’s growth.

I promise, if you’re burnt out, and exhausted, and just DONE (#me in most of 2018) – there IS a light at the end of the tunnel. And you’ll get there faster the more action you take.

So: whatever you do, evaluate the change needed to put yourself on a path to achieving your business goals. It just might be rebranding, shifting your branding strategy, or realigning your Brand Mentality.

Your business can’t thrive without YOU.

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The Brand Mentality –

Creating perfectly branded content means you need to be in tune with the identity of your brand. Otherwise, your presence online won’t feel genuinely yours. 

Sometimes, we need a little push to get into the right headspace to facilitate the flow of that genuine, identity based energy. Brand mentoring helps you to get clear what steps you need to be taking, and helps push you to take them, with a structured approach to guided content development.

The Mentality –

Creating perfectly branded content means you need to be in tune with the identity of your brand. Otherwise, your presence online won’t feel genuinely yours. 

Sometimes, we need a little push to get into the right headspace to facilitate the flow of that genuine, identity based energy. Brand mentoring helps you to get clear what steps you need to be taking, and helps push you to take them, with a structured approach to guided content development.

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